How to Write A Successful Marketing Plan

How to Write A Successful Marketing Plan

A Disciplined and Comprehensive Approach

Unknown - 1996
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Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.
Publisher: Lincolnwood, Ill : NTC Business Books, 1996
Edition: 2nd ed
ISBN: 9780844232027
0844232025
Characteristics: p. ; cm
Additional Contributors: Cooper, Scott W.

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