Public Relations Practices

Public Relations Practices

Managerial Case Studies and Problems

Book - 1990
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New edition of a text for aspiring public relations practitioners. Contain case studies grouped in sections on employee, community, investor, consumer, and media relations, as well as public issues and private interests, crisis management, and standards and ethics. Each case study includes discussion questions. Annotation copyright by Book News, Inc., Portland, OR
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1990
Edition: 4th ed
ISBN: 9780137384778
Branch Call Number: HM263 .C332 1989
Characteristics: xvii, 441 p. : ill. ; 24 cm
Additional Contributors: Jackson, Patrick 1932-


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