Film & Video MarketingBook - 1989
This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Publisher: Studio City, CA : M. Wiese Productions, c1989
Branch Call Number: PN1993.5.U6 W4923 1989x
Characteristics: xxi, 482 p. : ill. ; 21 cm
Uniform Title: Film and video marketing