Rethinking the Advertising GameStreaming Video - 2007
Conventional wisdom says an ad agency should promote the brands of its clients. Why would the reverse ever happen? This fast-paced case study profiles three young executives as they open up Rethink, a new agency. The quirky realities of starting and running an ad business become clear with each "first" in the growth of the company-the moment Rethink signs its first clients, hires its first employees, creates its first television campaign, and launches a product with its own name on the label. Viewers will indeed rethink the ad game as this upstart agency's self-named beer is bottled and sold-part of an unusual strategy for a brewery that has hired them. Will Rethink's risk produce results?
Publisher: New York, N.Y. : Films Media Group, , c2005
Characteristics: 1 streaming video file (20 min.) : sd., col., digital file