Big Mac

Big Mac

Inside the McDonald's Empire

Streaming Video - 2008
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Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored.
Publisher: New York, N.Y. : Films Media Group, [2008], c2007
Characteristics: 1 streaming video file (46 min.) : sd., col., digital file

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