Inside American AirlinesStreaming Video - 2008
A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay. The science of ticket pricing is also featured. All these revelations take place against a backdrop of geopolitical uncertainty, volatile fuel prices, and cutthroat competition. An ideal platform for launching lectures and class discussion.
Publisher: New York, N.Y. : Films Media Group, , c2006
Characteristics: 1 streaming video file (91 min.) : sd., col., digital file