Cira Center, PhiladelphiaStreaming Video - 2008
It is an increasingly common scenario: a developer wants to build a tower in a depressed urban area, and must fill half the building before permits are issued. What's the ace in the hole? A superstar architect who brings media attention to the project. This program recounts such a story, in which Petronas Towers and Canary Wharf creator Cesar Pelli waved his magic design wand over the Cira Center project, making it stand apart from other Philadelphia high-rises. In addition to the building's design features, the program reflects on the question: are celebrity architects over-hyped and overpaid, and what-if any-public benefits exist to offset their staggering paychecks?
Publisher: New York, N.Y. : Films Media Group, , c2007
Characteristics: 1 streaming video file (28 min.) : sd., col., digital file