One Red Paperclip

One Red Paperclip

Kyle MacDonald Makes the Deal of A Lifetime

Streaming Video - 2008
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Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program-an intriguing example of online entrepreneurship, a case study of an ingenious marketing stunt, and a testament to the transformative power of doing well by doing good-sums up a genuinely unique enterprise that began with a whim and ended with one new home, one marriage proposal, real-world fame, and the virtual good wishes of millions around the world.
Publisher: New York, N.Y. : Films Media Group, [2008], c2006
Characteristics: 1 streaming video file (13 min.) : sd., col., digital file


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