Inside Aflac

Inside Aflac

CEO Dan Amos

Streaming Video - 2008
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Aflac's duck "spokesman" has proven to be an overwhelming success, indelibly quacking the insurance company's name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions-including championing the duck symbol-have led the company to prosperity. Amos discusses several of his unusual leadership moves, including the latest: letting shareholders have a say in his salary. For viewers concerned with management, marketing strategies, and executive compensation issues, this report is an informative case study.
Publisher: New York, N.Y. : Films Media Group, [2008], c2007
Characteristics: 1 streaming video file (12 min.) : sd., col., digital file
Uniform Title: CEO Dan Amos


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