King of the Infomercial

King of the Infomercial

A. J. Kubani

Streaming Video - 2009
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There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. "Preventions don't sell," he declares, demonstrating a keen awareness of his customer base-while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial.
Publisher: New York, N.Y. : Films Media Group, [2009], c2007
Characteristics: 1 streaming video file (12 min.) : sd., col., digital file
Uniform Title: A. J. Kubani

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