Redefining Innovation

Redefining Innovation

Streaming Video - 2009
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A profitable business requires radical thinking, not only on a nuts-and-bolts level but in a way that connects with consumers. How does an organization make that happen? This program examines tools and methods that add value to businesses and enhance the customer experience. Expert guests include Xerox president Ursula Burns, Tata Consultancy Services Managing Director Subramaniam Ramadorai, Harley-Davidson CMO Mark-Hans Richer, and Telstra CEO Solomon Trujillo. Also featured are Andy Stefanovich, founder of Play, and Mark Ecko, fashion designer and entrepreneur.
Publisher: New York, N.Y. : Films Media Group, [2009], c2008
Characteristics: 1 streaming video file (47 min.) : sd., col., digital file

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