Polar Bear Fever

Polar Bear Fever

Endangered Species Turns Ad Icon

Streaming Video - 2009
Rate this:
The polar bear is treading on thin ice. As its frozen habitat melts away, the iconic white bear has become the standard bearer of the environmental movement. This program explores the polar bear's global appeal as a brand through the work of photographer Norbert Rosing, whose captivating images have been used by both a lobby against oil exploration and a producer of crude oil; Sarah Robertson, the filmmaker behind the cinematic documentary Arctic Tale; renowned wildlife biologist Andrew Derocher; and a host of others, including zookeepers, politicians, marketing mavens, and advertising giants. An intriguing resource for both marketing and environmental science courses.
Publisher: New York, N.Y. : Films Media Group, [2009], c2008
Characteristics: 1 streaming video file (44 min.) : sd., col., digital file


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings


Find it at NSLibrary

To Top