Marketing A Car

Marketing A Car

Business Marketing Case Study

Unknown - 2009
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At Holden, an Australian subsidiary of General Motors, no expense was spared in the design and development of the Commodore-a big car in need of a big promotional splash. Using the Holden Commodore as a case study, this program moves from the basics-"What is marketing?"-to the intricacies of an innovative launch campaign involving a TV documentary on the Commodore; a magazine-length advertorial on the Commodore in Wheels, Australia's oldest and biggest-selling motoring monthly; and an airship with a gigantic color display monitor.
Publisher: New York, N.Y. : Films Media Group, [2009], c2007
Characteristics: 1 streaming video file (26 min.) : sd., col., digital file. + instructional materials (online)

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