Saving GM

Saving GM

Inside the Crisis

Streaming Video - 2009
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Once the reigning symbol of American industrial might, General Motors now ranks among the most visible casualties of the global economic crisis. What specific forces cut the industrial giant down to size, and what strategies will enable it to rebuild? This CNBC Original documentary goes inside GM as it scrambles to stay alive and-if it can learn from the past-regain its former glory. Topics include the mixture of business and politics that goes with a government bailout; the impact of GM's implosion on its suppliers; the view of the crisis from the perspective of the average GM employee; and the high stakes of rolling out models like the eco-friendly Chevrolet Volt and the revived Camaro.
Publisher: New York, N.Y. : Films Media Group, [2009], c2008
Characteristics: 1 streaming video file (45 min.) : sd., col., digital file
Uniform Title: Inside the Crisis

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