Adventure Travel

Adventure Travel

Marketing Unique Experiences

Streaming Video - 2009
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Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost
Publisher: New York, N.Y. : Films Media Group, [2009], c2009
Characteristics: 1 streaming video file (20 min.) : sd., col., digital file

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