Cracking the Advertising Code

Cracking the Advertising Code

Streaming Video - 2010
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If your students think that "bait and switch" has something to do with fishing, they have a lot to learn about advertising! This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Correlates to all applicable National and State Educational Standards including the NCLB Act.
Publisher: New York, N.Y. : Films Media Group, [2010], c2006
Characteristics: 1 streaming video file (18 min.) : sd., col., digital file. + instructional materials (online)

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