Color

Color

Messages and Meanings : A Pantone Color Resource

Paperback - 2006
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* Features up-to-date color combination guidelines

* Includes printing formulas for reproduction of 4-color process and the PANTONE#65533; equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Publisher: Gloucester, Mass. : Hand Books Press ; Cincinnati, Ohio : Distributed by North Light Books, 2006
ISBN: 9780971401068
0971401063
Branch Call Number: BF789.C7 E374 2006x
Characteristics: 144 p. : col. ill. ; 24 x 28 cm

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