The Dog Merchants

The Dog Merchants

Inside the Big Business of Breeders, Pet Stores, and Rescuers

Book - 2016
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Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
Publisher: New York : Pegasus Books, 2016
Edition: First Pegasus Books cloth edition
ISBN: 9781681771403
1681771403
Branch Call Number: SF434.5 .K38 2016x
Characteristics: xvi, 304 pages ; 24 cm

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heidiup1
Aug 08, 2016

Excellent book though quite depressing.

TSCPL_JulieN Jul 22, 2016

Man's best friend is a product that is produced, packaged, marketed, and sold just like any other commodity. And the business of dog is a very big business indeed. From a dog auction in Missouri to the glittering world of the Westminster Dog Show, Kavin journeys around the country and explores Product Dog. Villains (puppy mills, for example) are thoughtfully reappraised, heroes (rescue operations) are tarnished in this thoughtful, fascinating, and eye-opening snapshot of the dog business. Essential reading for dog lovers (and highly recommended for the rest of us too!)

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