Sell With A Story

Sell With A Story

How to Capture Attention, Build Trust and Close the Sale

eBook - 2016
Rate this:
Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: - Select the right story. - Craft a compelling and memorable narrative. - Incorporate challenge, conflict, and resolution. - Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Publisher: [United States] : AMACOM : Made available through hoopla, 2016
ISBN: 9780814437124
0814437125
Branch Call Number: eBook hoopla
Characteristics: 1 online resource
Additional Contributors: hoopla digital

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...
No similar edition of this title was found at NSLibrary.

Try searching for Sell With A Story to see if NSLibrary owns related versions of the work.


  Loading...
[]
[]
To Top