Selling the Invisible
A Field Guide to Modern MarketingUnknown - 2006
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Publisher: [United States] : Hachette Audio : Made available through hoopla, 2006
Branch Call Number: eAudiobook hoopla
Characteristics: streaming audio file (1 audio file (1hr., 37 min.)) : digital
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