Global BrandingUnknown - 2016
Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In this interview-led program, Kathleen Griffiths from RMIT and Simon Kanat from Ted Baker Down under cover some important global branding considerations and provide examples of companies who have done it both effectively, and poorly.
Publisher: [Place of publication not identified] : Video Education Australasia, 
Copyright Date: ©2016
Characteristics: 1 online resource (1 video file (10 min., 6 sec.)) : sound, color video file,rda